Fractional Integrators; What is that and How does it work?
Today, I'm talking to you Visionaries. I want to address the question I'm getting about Fractional Integrators.
Really, the question is: What is that? How does that work?
What we're seeing in the marketplace, and in smaller companies, is that certain dynamics cause this to show up.
Number one, they just can't afford it. They can't afford to bring on a full time Integrator. They're looking for a different type of solution.
The second scenario is that the role of the Integrator, due to the scale of the organization, just isn't a full time role yet. It's not a 60 hour a week role. It's something smaller. Most of the time, in a situation like that, the Visionary or another member of the leadership team is covering thatIntegrator seat too. They're covering it in addition to whatever other seat they're sitting in on the Accountability Chart.
If you have no one in the organization capable of serving that Integrator role, I want you to think about your Accountability Chart. Think about what you need out of this Integrator seat. If the Visionary, or the other leaders in the organization, cannot effectively bring that capability( or GWC) to that seat, I want you to recognize that you do have a void there. When you have a void, it's something you're going to want to address.
A little tangent alert. One of the other questions I get is: Can someone do this remotely? Can someone fill that Integrator seat remotely? The answer is yes they can - as long as you're rock solid on the Five Tools first, and then on the Five Rules. In fact, on this topic, there's a really, really interesting discussion that's been going on in our private group for Rocket Fuel book owners. Go check that out. There are many people going back and forth on this very topic. It’s really interesting to see what they're saying.
A Fractional Integrator is certainly better than no Integrator. Something is better than nothing. To get you moving along this path, I'd like you to refer to our resource guide that we have, our resource list, also in the private group. We've got some folks that you can talk to, learn more about this, and see if it might be a fit for you.
Three points to conclude:
1. Fractional Integrators can work. I actually have an example where a company brought one in and grew by 1400% in three years.
2. Something is better than nothing. I'd love to see you get started - really embracing and being effective by filling that Integrator function as soon as possible.
3. This assumes that you have a void - that you don't already have somebody that can do this and give you what you need in that seat.
Come see us on RocketFuelNow.com. Take the Visionary and Integrator assessments. See where you're great. See where you could use some help. Join our community in the private group. The conversation we've got going on there is pretty interesting, so I'd love to have you be a part of it. Sign-up to get our latest thinking on Visionaries and Integrators. And finally, read Rocket Fuel. If you've already read Rocket Fuel, and you liked it, we'd love to see a review from you on Amazon. We'd really love to hear what you think.
Until next time, Go Rocket!